Think About What You Are Selling

“What do you do for a living?”

It’s all about outcomes

Every encounter with another person is an opportunity to invest in a potential, future sale.

To even be considered to be qualified, you must first make a lasting positive impression on the potential client.

How do we make a lasting impression on someone?

1. Care Genuinely About Your Craft

2. Focus on business outcomes, not your abilities

People rarely care about the abilities and inner workings of the thing you are selling.

They want to know what’s in it for them.

3. Uncover the emotion behind the need

Behind every business decision is a human being.

And — at the deepest level — we are all driven by emotions.

Above all else — be honest and authentic

Believe in what you do, focus on outcomes over abilities and be the catalyst for positive feelings.

Founder of Flowmine: Building SaaS products and consulting in web development, solution architecture, and agile transformations.

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